Branding and design studio based in Vienna, Austria.
 

Excelsior

Branding + Packaging Design

This packaging design project was created for an Austrian wholesale grocer, with the purpose of launching a retail line of fish products from an existing wholesale range. The striking mint-coloured boxes were designed as a beautiful eye-catcher with a vintage feel and consistent ocean theme. A variety of canned fish including tuna, shrimps and octopus, are identified by type and flavour through colour coding and representative icons. I also remodelled the Excelsior logo and created the Sealicious logo for newer products, both sold in selected supermarkets across the country.

 
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