Branding + Packaging Design
This packaging design project was created for an Austrian wholesale grocer, with the purpose of launching a retail line of fish products from an existing wholesale range. The striking mint-coloured boxes were designed as a beautiful eye-catcher with a vintage feel and consistent ocean theme. A variety of canned fish including tuna, shrimps and octopus, are identified by type and flavour through colour coding and representative icons. I also remodelled the Excelsior logo and created the Sealicious logo for newer products, both sold in selected supermarkets across the country.